ICSA - Instituto de Ciências Sociais e Aplicadas
URI permanente desta comunidadehttp://www.hml.repositorio.ufop.br/handle/123456789/624
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3 resultados
Resultados da Pesquisa
Item The migration from AM radio to FM radio in Brazil : implications for listeners and local broadcasters.(2021) Martins, Nair Prata Moreira; Medeiros, RafaelThe migration of AM (Amplitude Modulation) to FM (Frequency Modulation) radios is the most important change in the configuration of Brazilian broadcasting in years, reaching more than 90% of the stations in the country. This process started in 2013 and the local radio stations were the first ones affected. In Brazil, local radio is an important part of the daily life of small cities, in listening habits shared between people of several generations. This article is based on a wide- ranging survey conducted with listeners from Itatiaia Ouro Preto Radio, a local broadcaster in the Brazilian state of Minas Gerais. The methodology combined documentary research, application of questionnaires and interviews with the aim of exploring in depth the listeners’ speeches about the intersections between the migration of the station, the changes in radio listening experiences and the potential of local radio in the small historic city. The results show that the changes caused by the migration of AM stations are challenging for these radio stations and are felt by a loyal audience, used to the traditional characteristics of these stations. The phenomenon impacts the forms of production, consumption, circulation, proximity dynamics and key radio functions.Item Radio, mobility and ubiquity : analysis of Abert’s mobile digital inclusion project.(2018) Bianco, Nelia Rodrigues Del; Martins, Nair Prata MoreiraMobile phones have become the main device for consuming radio content, broadening the traditional forms of mobility once restricted to transistor radios and automobiles. In an effort to have small and medium-sized radio stations incorporate the use of digital mobile phones, the Associação Brasileira de Emissoras de Rádio e TV has created a project called Mobilize-se. This project provides a free radio integration app; a radio app exclusive to smartphones; and a social network page. There are about 700 radio stations currently participating in this project. The goal of this quantitative/ qualitative study was to understand how these radio stations have benefitted from the advantages of digital inclusion (FLICK, 2009; CODINA et al, 2011) by using data triangulation (MINAYO; ASSIS; SOUZA, 2005) to assess the impact that digital inclusion has had on them. The results indicate that broadcasters have made this inclusion without too much forethought, and are not fully caught up with marketing strategies.Item O impacto da digitalização do rádio na opinião dos jornalistas e dos ouvintes.(2011) Martins, Nair Prata Moreira; Santos, Maria Cláudia; Campelo, Wanir; Pessoa, Sônia CaldasO Brasil prepara-se para receber o rádio digital, mas as discussões acerca da nova mídia são marcadas, principalmente, pelos aspectos tecnológicos; pouco se debate sobre a produção de conteúdo, as novas formas de jornalismo e o que o público espera desse novo modelo. Há três anos, foi realizada pesquisa com ouvintes e jornalistas da Rádio Itatiaia, com o objetivo de conhecer a opinião deles no que diz respeito ao impacto do processo de digitalização. Em 2011, a pesquisa foi reaplicada. Os resultados mostram que há um novo público e que as emissoras devem se apressar, senão o digital já nasce obsoleto.